Krispy is a video entertainment app targeted to Tier 2 cities. It allows users to watch videos and in turn earn cash back. Techved was tasked with creating an app that would reflect the ideology of HUL of making entertainment available to everyone.

We conducted intensive user research in smaller towns of the Hindi speaking belt to

  • Understand the app user behaviour
  • Motivation points of its target audience

This led to creating a User centred design of the app which delivered premium experience. The visually stunning app made it easier to download, watch the video and redeem the money earned by watching a video.


01. Understanding business goals

The idea behind Krispy was to make entertainment available to smaller towns. After clear understanding of this objective, we built a strategy and utilised it in creating prototype.

02. High fidelity Wireframes

High fidelity wireframes were created with intricate details and functionality portraying HUL’s vision clearly. It also let them see how the end product will look like.

03. User Research

The functional prototypes were then taken to users for research. They were asked to perform tasks based on which feedback was collected.

04. Visual design

Users’ feedbacks were scrutinised and incorporated while creating visual designs.

This helped in enhancing the overall appeal of the design.

05. User Interaction with product design

After visual designing, it was again taken to the users to get a final validation and ensure that there are no pitfalls before it goes into development stage


The newly designed Krispy app boasted of personalized content and a seamless User Experience.

  • Higher

    User Engagement

    in its first month of launch
  • Improved

    User Satisfaction


Find UX solutions to keep you ahead

Mobile +91 - 99671 05359


Our clients are our best advertisement


  • Finally got an opportunity to be an User Experience Educator and Design Mentor to various startups. Thanks to UXploratiion and TECHVED team for igniting the spark in me!

    Nikunj Ladani- Experience Design Engineer, LetsVenture
  • Wanted to thank TECHVED for all your efforts as a part of usability test, recommendations and prototypes. DIY application did not only meet the conversion target, but far surpassed all our expectations with lessening page wise waterfall. We don’t know about exact number what our competitors have wrt NPS (client satisfaction index) but we believe to have the best DIY tax filing application in India.

    B Patil- DIY Business Owner, H&R Block
  • TECHVED Consulting India Pvt. Ltd. has given the best performance in a tight schedule. We are happy with the result.

  • Techved had helped us at a very critical time, when we undertook a major revamp of our site, their in-depth research with the population of our ecosystem guided us in designing the navigation, content layout and even the creative look and feel.

    Brijesh Menon (Manager - Marketing, Patni Computer Systems Ltd.)
  • We would like to thank TECHVED Consulting for the hard work, dedication and support demonstrated during the project.

    Samsung Design (Delhi)