UNDERSTANDING BUSINESS REQUIREMENT

“Lookers not converting to Bookers”

Client wanted to understand why business in Thai market is experiencing a downslide? Why is there a sudden dip in sales and revenue? Why are drop outs in Thai market high as compared to other regions? We hence suggested and conducted Usability Audit to dig the cause of these issues.

CONDUCTING AUDIT BY UX EXPERT

Audit was conducted in Thai market by our Thai UX Expert where detailed analysis of Thai Culture and Peculiarities where provided

01. Images, kind of pictures, size of the images needs to be Thai Specific.

02. Website design needs to be taken care of so that it suits the eyes of the Thai customers.

03. Communication and Language was in English, but needs to be tweaked to have Thaish touch.

RESULT

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