Hindustan Times through Different Lens
> Rich usability test conducted to understand the problems faced by users when they go to an online medium for reading news.
> Driving needs for this test were circulating higher traffic within the site leading to more of time sent on the site and viewing advertisements, creating engaging content and reader targeting.
> Reports shared based on usability issues giving best of the solutions that can be implemented in short span and the rest to be implemented at their re-design stage.
Most exciting and colour process of all. Experts discussing and pasting sticky notes on walls to find relationships between ideas and analyse users behaviour during test to making reports.
“Findings of the research were welcome and executed. The finding which would take time to implement was to be considered at their re-design stage. The result of it was strong brand positioning, better user experience with an average engagement time of 2.5 min on news portal from the month of changes implemented. ”
Our clients are our best advertisement
Finally got an opportunity to be an User Experience Educator and Design Mentor to various startups. Thanks to UXploration and TECHVED team for igniting the spark in me!
Wanted to thank TECHVED for all your efforts as a part of usability test, recommendations and prototypes. DIY application did not only meet the conversion target, but far surpassed all our expectations with lessening page wise waterfall. We don’t know about exact number what our competitors have wrt NPS (client satisfaction index) but we believe to have the best DIY tax filing application in India.
TECHVED Consulting India Pvt. Ltd. has given the best performance in a tight schedule. We are happy with the result.
Techved had helped us at a very critical time, when we undertook a major revamp of our site www.patni.com, their in-depth research with the population of our ecosystem guided us in designing the navigation, content layout and even the creative look and feel.
We would like to thank TECHVED Consulting for the hard work, dedication and support demonstrated during the project.
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