Bounce rate of Godrej Nature's Basket website was very high in the cart process. Conversion of one time customers to repeat customers was also low. Godrej also wanted to enhance the engagement of the users on the websites and shift attention from being only an e-commerce to recipes, events and blogs
A thorough analysis of the user data and target audience was conducted. Based on the common traits, user personas were created to help facilitate the audit.
Scenarios were formulated for various goals that each user persona could have. With the help of these scenarios, multiple user journeys were mapped out for each platform.
UX experts went through the whole journey systematically and problems were recorded for each step.
A basket full of recommendations was provided with the visual design.
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Finally got an opportunity to be an User Experience Educator and Design Mentor to various startups. Thanks to UXploration and TECHVED team for igniting the spark in me!
Wanted to thank TECHVED for all your efforts as a part of usability test, recommendations and prototypes. DIY application did not only meet the conversion target, but far surpassed all our expectations with lessening page wise waterfall. We don’t know about exact number what our competitors have wrt NPS (client satisfaction index) but we believe to have the best DIY tax filing application in India.
TECHVED Consulting India Pvt. Ltd. has given the best performance in a tight schedule. We are happy with the result.
Techved had helped us at a very critical time, when we undertook a major revamp of our site www.patni.com, their in-depth research with the population of our ecosystem guided us in designing the navigation, content layout and even the creative look and feel.
We would like to thank TECHVED Consulting for the hard work, dedication and support demonstrated during the project.
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