Cross Culture Research
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What is Contextual Inquiry?
Many products and services need to be redesigned for new markets to fulfill their cultural, technological, attitudinal requirement. Contextual inquiry is a method of studying users in their environment in the context of using the product/ service, and finding how to innovate the product/service to better suit the user’s need. Contextual inquiry involves collecting detailed information about user work practice by observing and interviewing the user while they actually work.
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When should we do Contextual Inquiry?
Contextual Inquiry happens up front in the product development lifecycle.
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Our Methodology
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Observation in context of use of the product/ service
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Interview
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Affinity mapping
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Our Deliverables
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Documentation video of potential consumer interacting with your products or services
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Final presentations of findings, expert insights and recommendations for improvement of the product/service. These findings will be accompanied with proper photos, audio and video proofs.
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Design ideas for innovation of the product/service
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Key Benefits
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Help understand the problems users face in context of using the product/services
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Learning the way user interprets the product/service and the features
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Design ideas for betterment of the product/service very specific to user requirements
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