Enhanced User Engagement: Insights from Opera's Mini
Browser Research

We collaborated with Opera to research for a mini version to understand consumer insights and competitor landscape.

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Projects

Industry: Software & Enterprise App

Platform: Mobile

services

Service

Research-led Engineering

- Client Feedback
Great job by TECHVED!
The in-depth research and collaborative efforts have led to a successful mini browser launch. The competitive analysis also helped us stay ahead in the market. Thanks to the team!

Problem Statement

To get an in-depth understanding of the competition and to test their newly introduced mini version of the browser.

Objective

To gain a better understanding of the browser and conduct personification test to understand consumer's mental models.

Challenge faced by Opera

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Understand the elements to increase the engagement and loyalty towards Opera.

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Evaluate the usability of the lighter version on low-RAM smartphones.

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Analyze user response to personalization on landing page.

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To evaluate the need of multiple languages on the browser for Indian market.

Solutions By TECHVED

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We conducted an in-depth research with metro cities users that results in different perspectives to establish product roadmap.

Multi-Market Testing

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Our research method aided to gain deeper nonverbal insights, resulting in a greater understanding of brand characteristics.

Personification Test

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We assisted Opera to understand the Indian market and competitors to introduce engaging features on their mini browser.

Competitive Analysis

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Snippets of Our Solution

TECHVED established a strong roadmap based on research to better understand Tier 2 consumer behaviour on mobile and desktop browsers.

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Our Redefining Impact

In-depth research yields more accurate customer insights

our work Established a better understanding of brand attributes and perspective.
our work Better insights of consumer behavior from different geographical locations.
our work Increased browser downloads.
our work Capable of functioning seamlessly across multiple devices
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We can make transformations happen together
with our insight-driven thinking.
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From Ideation To Digital Transformation

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