Women are splendidly kicking it on in all fields today, be it the corporate world or the sports ground,the glamour world or the parliament house; ladies are leading as businesswomen, CEOs, mothers, wives and what not. I don’t have to look very far to find a case in point, as I come across one such leading lady every single day. And I wonder how she balances work and life altogether so smoothly.
A successful woman entrepreneur Ms. Neha Modgil, who started as a UX Design Consultant amassed her venture into Techved Consulting India Pvt. Ltd. She exemplifies the phrase “Where there is a Will,there is a Way” when she walks with the laptop bag pack at the back, carrying her baby in arms. The other moment you will find her with the laptop on her table and the baby in her lap. Client meetings,con calls, office meetings and piles of mails- she finishes all of it while her son Shankar stays beside her, signaling GREEN for mommy to go ahead with his cute smile. After all the babysitting and sleepless nights with the newborn, she surprises many of us by appearing absolutely bright at work next morning.
There is an inexorable spirit in the rear that constantly keeps her on the go. She drives inspiration from Mr. Sanjeev Bikhchandani, founder of Infoedge India Ltd. who encouraged working mums to carry kids to office rather than quitting jobs. During her work tenure at Naukri.com she carried her elder son, Shiv to the office crèche. Today, she passes on the same encouragement to the female employees at her organization, if anyone has such tiny tot issues, they can follow the same trail.Neha, who goes to attend National and International conferences with her little one, believes children don’t stop you from reaching your dreams, in fact their smiles fuel up your energy.
Managing every task with her placid yet zealous attitude she proves it to all mothers that nothing can come your way. All it takes is your determination and ardor that never ceases…..and yeah, a nanny for the baby.
Technology has bestowed us with many comforts and luxuries, and made life way easier for us today. In order to use technology and its various inventions, it is vital we know how to use, accept and adopt it. Human interaction with technology takes place through desktop computers, cameras, mobile phones, internet etc. The interface between humans and system may become problematic at one point when the systems are less useful and usable. An advanced move towards building an enhanced human interaction calls for a close understanding of humans, information and various interactions. Providing the users with multiple modes of interaction with the system and offering various benefits over the conventional unimodal interaction is the step ahead. This is termed as Multimodal Interaction as it refers to the different modes available to the user for interacting. Multimodal interaction has created engaging experiences for users across different systems with multiple modalities ensuring an enhanced communication between humans and systems. Humans interact via a wide variety of modalities for communication in daily life; like speech, gestures, facial expressions, touch etc. The multimodal interaction is an effort towards humanizing the human-computer interface. Smartphone is one universally used tool that offers users with such multimodal interaction experience.
Smart phones and its technology have come a long way since its inception. Today smart phones can be found in almost everyone’s pockets and the use of a mobile phone has gone far beyond just calling. There is ample in a smartphone that a user can walk around besides the usual functions of calling and messaging. Smart phone manufacturers like the Apple, Samsung, HTC, Nokia, Sony and Micromax (of India) have equipped cellphones with sensors, microphones, touch screens, vibrators, accelerometers and gyroscopes.
With these technologies it has become possible to interact with the phones not just through sight but through touch, vibrations, movement, speech and various other multimodal interactions. The ability to interact with software using multiple senses provides designers and software developers with a fair opportunity to create accessible, immersive, easy to use and understandable software. By modality, we mean the channel of communication used to put across or obtain information. With such an interface, we provide humans with multiple input modalities. Software applications and computing systems that have multiple modalities of input and output are called multimodal.
By adding sound and touch to software, the use of visual aids can be minimized; this helps the people who are visually or physically impaired. Users can have an easy interaction, without having to look at the screen, with speech acting as the input while driving, riding, running etc. They can easily interact even when their hands and eyes are engaged elsewhere. Such an interaction is well adapted to fulfill the needs of various users in different circumstances. With several senses engaged in an application the experience becomes richer and more immersive. Multimodal interaction is more engaging and facilitates easier, faster and an efficient flow of information. It increases the accessibility of the applications as multimodal interfaces can be accessed in various manners by the users. It then serves to a wide category of users and hence gains a larger acceptability.
Few applications and even fewer phone user interfaces on the market take full advantage of these capabilities. This feature might help users a great deal while using e-commerce and location finder applications.
Mostly sound, touch and vibrations are treated as separate entities or combined without much thought. It seems hard to move away from today’s more visual approach as multiple senses mean increased complexity and it demands more in terms of both design and technology. Since there is no standard approach to multimodal interaction in smart phone, it becomes more cumbersome to use normal visual interaction. The benefits however are many; more senses mean more involvement, more information and more possibilities.
Finally Multimodal interfaces offer users an opportunity to choose the most natural interaction pattern depending on the actual task to be accomplished, the context, and according to their own preferences and abilities. While this also gives developers an opportunity to embed multiple modes in their user interface depending on the type of device. This concept creates a prospect for developing applications that provide a multimodal User Experience. Hence, the mobile multimodal user interfaces have the potential to fulfill the requirements and guidelines for Universal Design.
User experience is an indispensable part of software development and has an immense impact on the success of the software. The term user experience closely involves the user and his emotions during the usage. Be it a mobile app, website, a software, a game, a product, a machine , a service or system , User Experience is of vital importance.It is directly related to the user’s perception about the experiential aspects , convenience & competence of use and the utility of the system. With changing circumstances, it becomes necessary to keep the user experience constantly updated with time by innovating and amending it; it is beneficial to look after its dynamicity.
(News release report)
Source: Worldwide Achievers Pvt. Ltd
Wednesday, August 14, 2013 11:34 AM IST (06:04 AM GMT)
Editors: General: Entertainment, People; Business: Advertising, PR & marketing, Banking & financial services, Business services, Education & training, Heavy industries, Information technology, Media & entertainment, Real estate, Telecommunications; Technology; Healthcare
Business Leadership Award Winner’s Honoured by Mr. M.S. Bitta and Subodh Kant Sahay
New Delhi, Delhi, India, Wednesday, August 14, 2013 –(Business Wire India)
In today’s life we thrive solely on the products, services and various facilities that are available to us thanks to technology and development. We should be thankful for all the inventions and amenities that we have with us today; yet we manage to find flaws and limitations at some point or the other with each of these. When things are not the way we wanted, we often experience inconvenience and express displeasure at the slightest of the interruptions that come in way of our comfort and luxury.Right from the time we wake up in the morning till we go to the bed, we come across numerous products like toothbrush, toothpaste, shampoo bottles, cars, refrigerators, television sets, air conditioners, washing machines, microwave ovens etc. Each product can be enhanced for the better such that it will help the user. We might not feel the need of up gradation in all the routine products as we have adjusted ourselves and are accustomed to using them. But as a User Experience designer, I have felt the need of UX designing in so many of our daily life products and services.
The other day whilesurfing the internet I happened to realize how usability of a website could vary from cinch to complex. Browsing some of the sites was a cakewalk, while going through some others was such a task. As a usability expert I could not help but notice how usability as a concept directly impacts the customer experience. In order to keep the business running, it is essential to maintain usability of the website at its best. There are various methods of improving the usability of any website; Usability Testing, Focus Group Discussions, conducting Interviews and Surveys with the target users are some among the many. There is another approach, rather an indirect one, to analyze users’ clicks and scrolls on the webpage in order to study and analyze the user behavior. The methodology is called Trend Analysis. Categorizing this method as an indirect one can be justified by the fact that there is no direct involvement of users as is in case of Usability Testing.
It’s funny that earlier I wasn’t aware about the difference between a website designer & a UX designer and today as a UX designer I am having hard time explaining the same to the others. I am sure in UX industry it’s a hot topic & there have been many blogs & write up on this, however as rightly said by Mr. Nelson Mandela “Education is the most powerful weapon which you can use to change the world”, I believe educating people from time to time will help us spread the message.