Principles of UX- Things you can’t miss out on!

Users look into any product or service expecting a level of honesty from its developers. Things that are introduced should do what they are expected to do, behave and allow users to swiftly use them.

When the principles of UX are implemented well, it shows how well a designer understands the users. And here are some vital UX principles that cannot be neglected. Take a look!

Experience through design

Experience isn’t created by the designers. Instead, they mould an artefact through compelling designs that gives the users a whole new experience. Experience is slightly prejudiced and a design cannot be made to please every eye in the same way. A website design isn’t a physical product where the user will have similar views within a single glance. However, that does not imply that the framework cannot be designed for people to experience a specific service. By creating a rock-solid framework, gaining better user experiences will be quite common.

Have a Holistic approach

User experience is not a matter of fact anymore. It is more, much more! It is just like the butter which saves your cookie from crumbling. Having a holistic approach towards designing will keep your users from walking away! Imagine you buying a dress to wear for the evening. You love the colour and the way it accentuates your body curves. But then, your friends do not like the dress as much as you do. You can never really ignore their opinion if you dress to impress! Of course, not all things can be designed the same way, but the level of perception is always the same.

How UX can be beneficial for banking and financial sectors?


UX - For those who are tech savvy, this may be more than just two alphabets written together and for those who aren’t aware of it, it is time to know it beyond mere alphabets. User Experience or UX is a term which defines the way a website design responds when the users try to use it. UX can be best described as a method of fulfilling the goal of making a website visually appealing as well as logical, lucid and equally empowering to use.

Bursting the bubble of online finance, UX design will not only change the realm of banking but also make it easier for the customers to handle all their financial affairs with a click of the mouse. The ultimate aim of UX design is to provide the users a clear pathway to the solutions that can be understood and adapted in every possible way.

An unprecedented growth of online banking has given rise to the need to keep the customers engaged via mobile and website. To keep them engaged, there has to be a medium that they will love exploring and the answer to this is UX.

The BIG Diwali Sale triumphs over true essence of Diwali

Diwali! The names itself brings in the excitement of lighting traditional lamps all over the place and find time to mingle with dear ones for exchanging the festive greetings. Boasting of vigor, Diwali was on such festival when the streets would be sparkling in the twinkling lights and the sound of the bursting crackers all around. As the time evolved, there was a buzz about making Diwali more organic and making it less noisy. With more advancement, everyone accepted this new idea and adopted a newer way of celebrating the defeat of bad over good.

Nowadays, the idea of celebrating smoke-less and noise less Diwali has been merely forgotten. With the buzz of modern online shopping sales with massive discounts, hoardings are sparkling with bumper sale and newspapers display discounts on every tiny item in huge bold letters. While going through an array of attractive discount rates, have you ever wondered where those days have gone when Diwali was just not about buying expensive items via massive sales? Are these sales doing any good to a man apart from being a little over-the-top on his wallet?

Neither will the expenses decrease nor will the salary hike while these sales are clouding the eyes of the consumer. While all the massive stores and vendors are busy alluring consumers to buy products from them, there is one question that arises from this entire sale juggling. Is this the real essence of celebrating Diwali?

Rather than focusing on flashing the massive discounts on home essentials and fashion, Diwali celebrations should be more about playing cleaner and safer as it should be. Enlightening the young generation about the quintessential Diwali celebration by setting up hoardings that speak of empowering the goodness in self would seem worthy. Banish the Ravana in you and help someone celebrate Diwali in a way that was celebrated years ago! Say “Happy Diwali” this season, by not hunting for items through sales but by spreading some awareness about making it more organic and empowering the good side in you!!

See What's Trending in # UX

"Delighting a customer is when Delivering a WOW Experience along with product” with this mantra UX is an inevitable buzzword amongst all industries.

UX a Core Business Strategy

With ever growing competition there is a need for better customer engagement across all channels. When customer has the luxury of multiple service providers it is more and more challenging to create customer retention. As digital media continue to change the way people communicate, it has become increasingly important to have customer centric designs that create wow user experience.

Material Design

Designs that help users understand better and have emotional connect are more immersive rather than jazzy and complex websites.A new Google design language that allows unified experience across platforms and devices that is picking up as everyone wants to be in vogue.

More Interactive Than Ever

A great way to enhance your UX on your site is microinteractions. It plays a vital role if used at the right place and for the right function. The interactions include swipe to flag an email or like a post on Facebook. That small button just made you interact in the laziest possible way and still impacted a lot on your profile. The microinteractions need to be combined into simple yet appealing usability to make the complex web and UX on phones look more interesting and useful.

Rich In Content

24X7 consumers are targeted with visual banners, paid ads and promoted content. So it is important to know what and how users consume your content. It is challenging to design websites that are rich in content & yet clutter free thus making it more readable, accessible and usable.

User Experience Design-An Investment with Great Return

Users are the core livelihood of a company’s products and services. Users come with various needs and wants; these user requirements are considered for every possible decision to be made while designing. Plenty of time and resources have to be spent in order to research with customers and planning usable designs. This involves understanding the prevailing user behaviour, their needs, expectations, and identifying the essentials of a user centric design. It does take an extra effort to create user friendly designs but this extra effort is completely worth the time and resources spent; it brings a great output. A user experience design helps us know our users better, increases the salability of products and thus helps you gain return on investment.

Measuring the UX ROI

More often than not designing was interpreted as a fulfilment for enhancing the look and feel of products. Design was earlier more associated with visual elements and aesthetics. The interaction, how the functionalities work, the overall user experience was not paid much attention to. With time and advancement, focus towards customer experience has been increasing and the UX of every minute thing is taken into consideration while designing. A product design is not just about how it looks; it is about a good user experience at every product stage.

The success of a product is measured by the users’ satisfaction in terms of ease of use, fulfilment of their goals etc. While using the product, after using it and before using it, the users will be disappointed in absence of a good user experience. Facilitating a good UX before launching the product is a great practice as the research helps you not only please your customers with a good experience, but also facilitates increased conversions. The customers will not need help in understanding the product; they will use the product easily and find it enjoyable.

User experience design is an investment

Ensuring a good experience on a product is essential as the development of a product depends on its design. Many products and services are available in the market for users, and they can switch to one from another as per their convenience. In order to set a product apart from others and gain competitive advantage, focus should be on the experience. It is better to pre plan the appropriate designs than correcting the errors identified at a later stage.

UX can increase the conversions, increase customer loyalty and satisfaction. Products experience can be improved with the best of UX designs. The research conducted helps in developing an action plan about how the functions will work and various elements that need to be placed. In the course of research we figure out many features that need to be added and removed, the feedback from users helps in brainstorming various ideas that can make the product unique and innovative.

In markets where there is a lot of competition, a new product can capture the market by simply differentiating itself from the rest by offering consumers something concrete. This robust offering can be provided by pre knowing the customer needs and ensuring the product is well equipped to fulfil these needs and possibly go beyond to offer delight to users. Making corrections at a later stage, after launching the product in market involves not only a higher cost but also leaves a bad impression in the minds of your target audience. The product is then perceived to be less consistent at par with its competitors. Instead of adding many features to the product, overloading it with functionalities to make it capable of doing many things, it is advisable to craft something that excels at what it does.

Cutting down costs with UX

As we already discussed, fixing the broken areas of products like adding new features or repairing bad functionalities post launching the product will incur huge costs, as compared to those involved in fixing it beforehand. The designers and developers not only decide on what needs to be added to the interface, after adding features they also need to ensure that it confirms with the technology platform on which it was built.

After launching the product, when the version is revised after a considerably long interval of time, the product has to be reworked upon a technology that may no longer exist. Poor planning can lead to a product with wrecked features and bad user experience. Products that come with bad user experience are not easy to use; they frustrate the users and are likely to be abandoned by most.

UX design and conversions

UX design is associated with conversions. Businesses are always keen on having a better performing conversion analytics; however they might get behind in ensuring a robust user experience for customers. To engage users, the very key is to make sure that the product is fully fledged in terms of user experience. With variety of product options being available in market, one tends to be inclined towards the products that are delightful and easy to use, as well as function efficiently. Although user research may seem like a tiresome process but it is very critical in developing a product that is desirable and helps in gaining the benefit from it.

Time investment is another important matter of concern. While monetary investments in a product cost are involved, there is a time cost involved too. Making the product right from a UX perspective at the outset itself rather than fixing the UX afterwards makes much more sense and also justifies the time investment. The quality of the product matters, rather than the quantity of features. What makes a product is not the number of features it brings along; it is the experience that is offered which attracts and retains the customers.

Adding numerous features can end up in a product with many weak spots and problems that need fixation. Instead of making an unsuccessful attempt of adding endless features, focus should be on a set of characteristics that are significant. It is alright to design a product that has only few necessary features, provided the product experience is made efficient by focussing on its core features. People switch from one  product to another when they find a competent and better performing solution in the form of a product.

To sum it up

UX design delivers great value in terms of revenue, conversions, leads and sales. User experience calls for an overall enhancement of the aesthetics, interaction, functionalities so that the product is capable of solving the  user’s problems. To capture the market or beat the competition, one can set their product aside by integrating good user experience in the design. Products that are not built with proper research may completely fail to sustain as they will not fulfil the end user’s needs. Making fantastic products requires getting the right UX design, which will be an output of intensive research work, decision making based on the understanding of the business needs as well as the target audience. Planning the entire design from a user perspective is beneficial in developing efficient products for customers and bringing a smile to their face.

Smile and Happiness- The World Wants More

Designs are to Delight. Ensuring a memorable journey for the consumers  is our responsibility as designers, believes Neha Modgil, Director at Techved Consulting. She has much more to say, express and share what’s on her mind. Put down on paper, here are some beautiful thoughts straight from our Director’s heart.

When I started Techved, it was passion turned to business. Over the years as I experienced world, Techved is my expression and gratitude to being a designer, woman, mother, CEO, entrepreneur and above all, a human.

With designing seated so close to my heart, I constantly strive to spread laughter and cheer through our designs. At Techved, I complete my desire to ensemble designs and emotions so that we deliver work that stays close to people’s heart too.

Smile and Happiness- The World Wants More

Designs are to Delight. Ensuring a memorable journey for the consumers  is our responsibility as designers, believes Neha Modgil, Director at Techved Consulting. She has much more to say, express and share what’s on her mind. Put down on paper, here are some beautiful thoughts straight from our Director’s heart.

When I started Techved, it was passion turned to business. Over the years as I experienced world, Techved is my expression and gratitude to being a designer, woman, mother, CEO, entrepreneur and above all, a human.

With designing seated so close to my heart, I constantly strive to spread laughter and cheer through our designs. At Techved, I complete my desire to ensemble designs and emotions so that we deliver work that stays close to people’s heart too.

When we create any design, we are concerned of not only how it looks, but more importantly how it is felt by people. We care about those who will use our designs, and how well are people going to bond with these. Bringing a smile to light up their faces becomes our motive when we sit to create designs.

People go through millions of emotions but did we tickle their funny bone when they did something wrong and they read our error message? Did our design tell them what to do and empower them over technology? We constantly strive to create 'human interface' and not 'user interface'. Human interfaces, that are not just user friendly but also pleasant to the mind, interfaces that are not only usable but a treat to watch and use, interfaces that are not just interactive but those that listen to you, that talk to you and always make you feel that ‘you are being taken care of really well’.

We design because we love doing it and our designs exist because they are loved by everyone. We have reshuffled and redefined designing in our own ways and hence Techved breathes, not just as an agency but as a philosophy to spread happiness through designs.

How to grow your Business by monitoring your User Experience strategy.

A good User experience strategy can give your customers happiness and make your business successful. Providing customers ease of use and a friendly experience can help in gaining loyal customers. If the customers find the overall experience comfortable, they will keep the company in business. Examining the user experience by and large can put together a robust business strategy that retains its customers. Keeping a check on the various user experiences that customers come across can improve the business processes, thus elevating the performance.


Let’s discuss a couple of tools and methods that can be used to keep a watch on the user experience your company is giving away to customers.                                                                                            




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