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Business Leadership Awards 2013
(News release report)
Source: Worldwide Achievers Pvt. Ltd
Wednesday, August 14, 2013 11:34 AM IST (06:04 AM GMT)
Editors: General: Entertainment, People; Business: Advertising, PR & marketing, Banking & financial services, Business services, Education & training, Heavy industries, Information technology, Media & entertainment, Real estate, Telecommunications; Technology; Healthcare
Business Leadership Award Winner’s Honoured by Mr. M.S. Bitta and Subodh Kant Sahay
New Delhi, Delhi, India, Wednesday, August 14, 2013 –(Business Wire India)
User experience is an indispensable part of software development and has an immense impact on the success of the software. The term user experience closely involves the user and his emotions during the usage. Be it a mobile app, website, a software, a game, a product, a machine , a service or system , User Experience is of vital importance.It is directly related to the user’s perception about the experiential aspects , convenience & competence of use and the utility of the system. With changing circumstances, it becomes necessary to keep the user experience constantly updated with time by innovating and amending it; it is beneficial to look after its dynamicity.
In today’s life we thrive solely on the products, services and various facilities that are available to us thanks to technology and development. We should be thankful for all the inventions and amenities that we have with us today; yet we manage to find flaws and limitations at some point or the other with each of these. When things are not the way we wanted, we often experience inconvenience and express displeasure at the slightest of the interruptions that come in way of our comfort and luxury.Right from the time we wake up in the morning till we go to the bed, we come across numerous products like toothbrush, toothpaste, shampoo bottles, cars, refrigerators, television sets, air conditioners, washing machines, microwave ovens etc. Each product can be enhanced for the better such that it will help the user. We might not feel the need of up gradation in all the routine products as we have adjusted ourselves and are accustomed to using them. But as a User Experience designer, I have felt the need of UX designing in so many of our daily life products and services.
It’s funny that earlier I wasn’t aware about the difference between a website designer & a UX designer and today as a UX designer I am having hard time explaining the same to the others. I am sure in UX industry it’s a hot topic & there have been many blogs & write up on this, however as rightly said by Mr. Nelson Mandela “Education is the most powerful weapon which you can use to change the world”, I believe educating people from time to time will help us spread the message.
The other day whilesurfing the internet I happened to realize how usability of a website could vary from cinch to complex. Browsing some of the sites was a cakewalk, while going through some others was such a task. As a usability expert I could not help but notice how usability as a concept directly impacts the customer experience. In order to keep the business running, it is essential to maintain usability of the website at its best. There are various methods of improving the usability of any website; Usability Testing, Focus Group Discussions, conducting Interviews and Surveys with the target users are some among the many. There is another approach, rather an indirect one, to analyze users’ clicks and scrolls on the webpage in order to study and analyze the user behavior. The methodology is called Trend Analysis. Categorizing this method as an indirect one can be justified by the fact that there is no direct involvement of users as is in case of Usability Testing.
I have been quite enthusiastic from the moment I decided to move to Mumbai - a city where people from every corner of the world are dwelling; says a friend from Mumbai. I also heard it is the economical hub of India. So I presumed there must be lots interactions going on. People are continuously searching for better ways to get things done, seek information they need & better utilities to simplify people’s lives in such a hectic lifestyle. However, to my surprise & couldn’t help being a UX professional I observed most of the time people get stuck for things where simple design and usability issues are needed to be fixed, that will help to ease lot of things for a better city life.